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(More customer reviews)The Wind In The Trees: From The Farm To The Front Line Of Television's Influence by television broadcast executive James E. Duffy (a 46-year veteran of the American Broadcasting Company), is the compelling story of television's pervasive ability to influence American society and culture. Written by an "insider" familiar with the complex business of corporate television and its inescapable bottom line of network programming, The Wind In The Trees combines history with an invaluable and eyewitness view of power politics, scandal, the struggle for artistic integrity, and much, much more to present the non-specialist general reader with a fascinating, informative, "behind-the-scenes" look at this American institution and pastime that has formed and shaped a universal part of American and global culture.
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The Wind in the Trees is a personal tour through the evolution and emergence of radio and television as major corporate entities. Additionally, it chronicles the personal and professional life of a broadcast executive who struggled to balance the business of running a television network with the social responsibility that is inherent in the industry.This is a candid, poignant, powerful and often humorous story based on Jim Duffy's life and professional experience in the worlds of broadcasting, media, and entertainment. A farm boy from Moweaqua, Illinois, Duffy spent fifty years in the business, and in a dizzying ride, reached the executive suites of Manhattan and Hollywood.The reader gets a revealing look into how decisions are made by the powerbrokers of the broadcasting industry, which affects millions of lives every day. Duffy has strong feelings on the growing influence of the mega-mergers in communications by the giants of industry. He writes candidly how those mergers, often strained by heavy debt loads and with an insatiable thirst for profits, affect the quality of programming and messages that are received by the American public.As the president of the ABC Television Network, Duffy rubbed shoulders with dignitaries, athletes, international celebrities and show business personalities in America and Europe. The book delineates his adventures with some of the personalities, and features pictures from his own life and with many dignitaries and celebrities.The author also describes the public service dimension of broadcasting, illustrated by his work with Barbara Bush in the Project Literacy US (PLUS) campaign.The book's title has strong personal meaning to the author. Duffy found inspiration and guidance from listening to "the wind in the trees" from the time he was a young boy. Later in his life, he suffered severe tragedies, losing three children. From those deaths, he has found solace and a spiritual connection to the sounds and beauty of nature.In a much broader sense, Duffy, with deep love for the broadcasting industry, feels the wind in the trees symbolizes the programs, messages and commercials that are presented to television and radio audiences everyday. He expresses great concern that too many programs and producers are conveying and portraying inappropriate and destructive messages to the value system and basic principles of our country.The Wind in the Trees issues a critical challenge to those who will steward the communications industry into the twenty-first century.
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